IS HEALTHCARE REAL ESTATE INVESTMENT WORTH IT NOW?

According to a report by Proven Partners, the top priority of 90% of high-end customers wishing to buy real estate is that the project must be associated with the elements of health and happy experiences.

Major changes due to the impact of the Covid-19 pandemic, along with consequences from climate change, environmental pollution, etc., have forced the world to redefine the concept of health care.

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Analysis by market research company Kantar in 2020 said that developments of the Covid-19 epidemic and social distancing times have had a strong impact on people's lifestyles and behaviors.  If in the past, health care mainly includes curing diseases when it develop;  Now, the trend of proactive health care in living habits, eating, using services, even tourism type and housing choices of many people, is all towards the goal of making the body stronger, younger and better resistance.

With tourism alone, this field has undergone a significant transformation after the pandemic.  Instead of the usual experiential tourism as before, the trend of interest in medical tourism is increasingly popular when the compound growth rate of this tourism market is up to 11.7% and reaches 35.77 billion USD in the year 2022. According to the Global Health Institute (GWI), the world healthcare tourism industry is also expected to achieve the highest annual growth rate in the period 2020 - 2050, reaching 20.9%.

Changes in the definition of healthcare have also led to a transformation in the real estate industry.  Now, a healthy place to live is not just buildings with trees, fresh air or common utilities.  According to a report by Proven Partners, the top priority of 90% of high-end customers wishing to buy real estate is that the project must be associated with health factors and happy experiences.

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According to Precedence Research forecast, the global healthcare market will reach more than 7.6 trillion USD by 2030. According to GWI, the health real estate industry will reach $197 billion by 2022.

Thereby, projects that focus on health including remedy real estate products, could be a new direction for many real estate investors.

It can be said that in the present and future, investors in many fields need to change and grasp new development trends, when many people are ready to invest in health and pursue a healthy lifestyle. 

IS HEALTHCARE REAL ESTATE INVESTMENT WORTH IT NOW?

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• real estate
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